Marketing Qualified Leads (MQLs) are leads who have communicated with your marketing team and expressed an interest. They are, however, not yet ready for sale and must be nurtured further, taking into consideration relevant scoring criteria and BANT (Budget, Authority, Need, and Timeline).
Sales Qualified Leads (SQLs) are leads who want to purchase a product or service. Interest could have been expressed by sending an inquiry, completing a form to learn more about your product or service, or calling your sales help desk. They are frequently the simplest leads to convert.
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